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VE Day and National Packaging Design Day

And today, 7 May. Very little snow should be in the Great Lakes forecast, but that is not to say no snow. I remember well one May evening in 1988 we were told to expect partly cloudy skies and awoke to 8.5 inches of white and heavy “partly-cloudy” on my driveway and sidewalk.

Nonetheless, 7 May 1429 was when the French, inspired by Joan of Arc, lifted the siege of Orleans. Also on this day in 1660, a fella named Issac Fubine may have started the macaroni wars by patenting his macaroni in Amsterdam; funny it sounds and dubious it may be, but folks these days are deadly serious about macaroni design. And on 7 May 1765, HMS Victory, the 100-gun First-Rate line-of-battle ship that was the flagship for Lord Nelson at Trafalgar, was launched out of Chatham Dockyard; now a museum ship, Victory is the oldest commissioned warship in the world.  Also on 7 May in 1826, Varina Howell Davis, wife of Jefferson Davis, was born in Natchez, Mississippi; Varina was the only First Lady of the Confederacy and would survive her husband by nearly 20 years.  On this day in 1815, RMS Lusitania was torpedoed and sunk off Kinsale Head, Ireland; while celebrated as a cause celebre against Germany in the US, she was admittedly carrying ammunition and ordnance equipment. And on 7 May 1942, the naval battle known as the Coral Sea ended, the first naval battle where the belligerent surface ships never saw each other; while neither side “won” the Japanese lost most of two carrier air groups that would be sorely missed a month later at Midway. Today is also National Paste-Up Day for reasons known only to eternity, and National Leg of Lamb Day, ditto. But today, we talk about the end of the slaughter in Germany, and about packaging design.

Germany was losing control of territory at a rate about the size of Connecticut every day from March 1945 onward.

By the spring of 1945, Europe had been at war for almost six years. The British economy was still going only on American capital; the other economies of Europe were on life support. There had been nearly two million casualties a year since 1939, and the last eight months of the war had seen nearly a million killed, wounded and prisoners a month–except around Berlin, where the rate was doubled. The two largest land armies in Europe–Soviet and American–were hewing the remnant of the Germans into smaller and smaller enclaves by the hour. Germany was losing control of territory at a rate about the size of Connecticut every day from March 1945 onward.

By April 1945, not only were communications with Berlin unreliable, they were no longer thought of as necessary.

On 28 April 1945, Benito Mussolini and his mistress Claretta Petacchi were executed by Italian partisans in Giulino in northern Italy. Their bodies were displayed at a nearby gas works. The next day, Axis forces in Italy surrendered to the Allies without reference to Berlin. By April 1945, not only were communications with Berlin unreliable, they were no longer thought of as necessary.

The Soviets, whose total casualties for WWII are still incalculable, didn’t care who they killed as long as they took Berlin.

On 30 April 1945, Hitler and Eva Braun took their own lives in the Reichs Chancellory bunker in Berlin. By then Soviet troops were within 700 yards of the structure, advancing at a rate of about 400 yards a day. They were fighting not just regular German soldiers and Volkssturm militiamen but non-uniformed civilians who took up weapons with the soldiers and started fighting–unorganized, untrained, undisciplined, but fight they did. The Soviets, whose total casualties for WWII are still incalculable, didn’t care who they killed as long as they took Berlin.

…the US Army would report some 1,300 deaths a week due to non-combat causes (including disease, booby-traps, and ruined infrastructure) worldwide in the spring of 1945.

On the other side of ever-shrinking Germany the British and Americans, French and Poles, Canadians and Dutch, Belgians and Czechs were as likely to simply round up stragglers as they were to have to fight organized German units. While the prisoner and refugee camps grew in size so did the casualty lists, and not just to combat or direct enemy action. Their own equipment was wearing out at an alarming rate: the US Army would report some 1,300 deaths a week due to non-combat causes (including disease, booby-traps, and ruined infrastructure) worldwide in the spring of 1945.

When Breslau fell on 6 May, there were simply no large German maneuver forces left.

When the end came in Germany it came swiftly.  The shooting ended in Berlin on 2 May, and the German commander Helmuth Weidling surrendered his remnants to the nearest Soviet commander Vasily Chuikov. Army Group Vistula, consisting of about 45,000 Germans, surrendered to American forces the same day. On 2 May, Bernard Montgomery accepted the surrender of about a million Germans in Northern Germany and Scandinavia. When Breslau fell on 6 May, there were simply no large German maneuver forces left.

Though VE Day is usually recognized as 8 May when the news was released in the West, it was another day in Eastern Europe, 9 May, that is usually celebrated at Victory Day.

On 7 May 1945, Alfred Jodl signed the unconditional surrender document near Dwight Eisenhower’s SHAEF headquarters at Rheims, the same day the surrender was announced to German forces in Norway. Though all Germans were ordered to stop fighting, there were hold-outs fighting in Yugoslavia until 25 May. Though VE Day is usually recognized as 8 May when the news was released in the West, it was another day in Eastern Europe, 9 May, that is usually celebrated at Victory Day.

The Americans, still grimly planning their invasion of Japan, were trying to keep the VE Day celebrations to a minimum, not certain how the other half of their World War Two was going to be resolved.

While the celebrations were as wild in Europe as they would be three months later in the US, Europeans generally had a good deal less energy than the Americans. Worse, they had millions of displaced persons, prisoners of war, and war refugees who, though relieved by the conclusion of the fighting, still had to struggle to survive. The Americans, still grimly planning their invasion of Japan, were trying to keep the VE Day celebrations to a minimum, not certain how the other half of their World War Two was going to be resolved.


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As opposed to duct tape…?

7 May is National Packaging Design Day, which was founded by Design Packaging. a high-end retail packaging design outfit that would not design anything like the young lady’s dress above, and was proclaimed by the Registrar of National Day Calendar on April 22, 2015. Why it is today is one of the mysteries of the ages.

My brother-in-law Steve was a packaging engineer early in his post-college life. When he graduated in ’70 it was from the only 4-year program in the country at Michigan State University in Lansing (which was where he met my sister Lois and became my brother-in-law). Until then, like most everyone else, packaging was not high on my list of things to think about, but since then I attended the Milwaukee Area Technical College (MATC) and came to know some of the Packaging Technology (another unique program) students there, and gave some more thought to packaging.

Well, at least a few minutes of thought, likely more than any of you have. Packaging in the 1970s was a great deal different than it is today. So much of it these days is tamper-proof (a nice way of saying “customer-proof”) and bio-degradable or recyclable. Then, not so much. But, too, stuff like bubble wrap (which has its own day) only came along in the last couple of decades or so, and the biodegradable stuff only in the last decade. For all the packaging we discard, we keep about 10%, only to discard most of it later. Biodegradable makes sense, but as of yet it is expensive and has limited applications for consumer products. But soon, it will follow the demand for green products.

In the meantime, remember: it took longer to design and manufacture your fast food box than it will take for you to consume the contents.

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